We can learn a lot from the way top supermodels use social media, with their cult-like celebrity status, millions of Twitter and Instagram followers, and perky pic taking skills.
So if you're trying to build followers, establish yourself or your business as an industry leader, or promote something, follow these basic rules to get supermodel-like traction. Here’s how.
Be realSupermodel Chrissy Teigen is a self-admitted "over-sharer" on social media, constantly posting pictures of her dogs, fun facts about herself, and even snaps of her at the dentist.
The Victoria's Secret models like to give us insights into their lives, from putting pictures up of behind-the-scenes fashion shows, working out at the gym or hanging out with friends.
Rather than blatant product pushing, fans like to see a human side to you or your business, so give them a behind-the-scenes insight to your life. It could be what you're wearing, what you're doing, what you're eating, or fun snaps of your pets.
Giving your brand a human touch and telling a story makes it relatable, which means people are more likely to engage with you.
Tag OthersSocial media is a two-way street, so as well as giving an insight into your life, it’s worth remembering to tag others in your posts and photos as well.
Model Kendall Jenner (Kim Kardashian’s half-sister), has a whopping 19.6 million Instagram followers. She regularly tags friends, designers, magazines and places she’s with to build that community engagement.
So while you might not be wearing super expensive clothes that people want to know about, don’t forget to tag other brands, companies and people associated with a post. They’ll usually share it and that gets more eyes across your profile.
Hashtags help collate all tweets or posts about a specific topic in one place, so don’t forget to use hashtags too, and link them to current cultural or sporting events. But use them sparingly; no-one likes #spam.
Be currentWhether it’s a topical event, anniversary, holiday or news story, stay on top of what’s happening in your area of expertise and have an opinion on it.
Obviously, you can’t be across everything, so if you’re interested in fashion or have your own fashion business, share posts about fashion shows, trends, influential people, and style you like or don’t like.
Similarly, if you run a pet service business, share photos of animals, expos, events, and news so people follow you to stay up-to-date.
If customer service is an important part of your business, or you are using social media to build up your expertise, a news-based network such as Twitter could be beneficial.
This means reacting to news and current events quickly, even if it’s just sharing other people’s statuses and tweets.
Post regularlyMiranda Kerr posts pics on Instagram every couple of days, sometimes posting up to five pictures in one day.
British supermodel Cara Delevigne posts at least two photos every day to Instagram, giving her 9.6 million followers plenty of inspiration and insight.
Building a presence on social media requires time and perseverance. To really establish yourself on a social media platform, it’s important to post regularly at peak times.
Using post scheduling apps like Tweetdeck, Hootsuite or Buffr can make this easier to do, ensuring there’s a steady stream of content going up on your social media.
The Best Time To Post On Social MediaFor Twitter and Facebook, engagement dies down after 3pm on Fridays and picks up again from Sundays, so keep this in mind and use analytics to see when your followers are most active.
Constant updating, posting and promoting is necessary in order to establish yourself and really convey the desired message to the specific target audience.